Under the direction of Terrain Consulting, In Color has deveoped a new website for Goleta Sanitary District (goletasanitary.org). In Color leveraged the new logo that Terrain created for GSD's new look, and incorporated it's style into the new website, which sports about 65 pages of information. Also significant to the website is a download manager, which handles the department's five hundred downloads in sixteen different categories. The site also incorporates a custom calendaring system to manage public meetings and events.
The project was overseen by GSD's Management Analyst, Laura Romano, and it utilizes photography by A. Arthur Fisher among imagey acquired by GSD over its many years in service.
In Color is pleased to announce the completion of a short 1.5 minute video marketing piece for Sotheby realtor, Linda "Brownie" Brown. The piece is entitled, March 2018 Market Update - Santa Barbara, CA, and is available on YouTube. Brownie discusses the real estate market conditions in the Santa Barbara and Montecito areas following the burn and flood damage that we received over the previous months.
The video was shot in In Color's studio and edited the same day.
In Color has designed and printed the 2016 Pianos on State project. This is the sixth year of this project and the sixth year In Color has provided its services. Collaborators include the Santa Barbara New Noise Festival, Santa Barbara Bowl, Santa Barbara Education Foundation, Downtown Santa Barbara, Santa Barbara County Office of Arts and Culture, City of Santa Barbara, Santa Barbara Arts Collaborative and the Community Arts Workshop.
In Color has designed the wrap for the Santa Barbara Bowl's new water station, donated by Jack Johnson's organization. The backdrop image was taken by A. Arthur Fisher. See the full press release:
Santa Barbara, CA – On Tuesday, musician and environmentalist, Jack Johnson presented the Santa Barbara Bowl today with a custom Water Refill Station, in support of the Johnson’s All At Once Sustainability Award, which recognizes venues making a strong commitment to green practices and the environment. Water Refill Stations will also be presented to the two other award winners, the Merriweather Post Pavilion in Maryland (IMP Presents), and the Nikon at Jones Beach Theater in New York (Live Nation).
Last December, the Santa Barbara Bowl with promoter Nederlander Concerts, received an inaugural All At Once Sustainability Award in the “Green Leader” category, for ongoing excellence in waste reduction and sustainability and for making every effort to meet Johnson’s Environmental Rider during his 2014 From Here To Now To You Tour. As a result of the award and water refill station, fans will now be able to refill reusable water bottles and cups from the venue, cutting back on plastic waste at the Santa Barbara Bowl shows.
The Bowl is being recognized as a leader in venue greening and for implementing best practices, piloting new initiatives, and setting the stage for others to follow. The Greening the Bowl campaign aims at making the venue as close to carbon neutral as possible by decreasing the Bowl’s ecological footprint. Recent greening initiatives include removal of non-native plants, a bike valet service, solar power, and implementation of waste-diversion recycling and composting programs.
Additionally, as part of Jack Johnson’s 2014 shows, the Santa Barbara Bowl in collaboration with LoaTree, launched the innovative #MyPintAndMe initiative to reduce single-use disposable plastics by selling customized pint cups. Bowl patrons can bring their pint cups to every Bowl show and receive drink discounts for the life of the cup. Since the inception of the program the SB Bowl has seen cost savings from the reduction in plastic cups purchased and waste hauling fees
Rick Boller, Executive Director Santa Barbara Bowl Foundation, states “We are honored to receive the All At Once Sustainability Award. We have enjoyed our on-going partnership with everyone on Jack Johnson’s team and their support and assistance in launching all of our Greening the Bowl initiatives. We mostly want to recognize and thank our patrons for their active participation with the MyPintAndMe program. It is exciting to have so many supporters do their part in reducing over 10,000 plastic cups since Jack Johnson’s concerts in 2014.”
Johnson, whose music career began in Santa Barbara, is proud of his hometown venue’s greening efforts and specifically their commitment to reducing single-use plastics. “Being an ocean loving community we all appreciate the Bowl’s leadership in keeping plastic out of the waste stream, knowing that so much of it finds it’s way to the sea,” said Johnson.
The award ceremony is timely, as Johnson recently returned from the 5 Gyres SEA Change expedition from the Bahamas to Bermuda, conducting research on plastic ocean pollution, where he was able to see environmental impacts first- hand and discuss solutions with leading scientists, artists, and ocean advocates. While in the Bahamas, Johnson was also designated as a Goodwill Ambassador for the United Nations Environment Programme to help promote environmental causes, including plastic pollution initiatives.
In addition to recognizing outstanding green venues like the Santa Barbara Bowl, Johnson continues to improve his own sustainability practices on the road. The 2014 From Here To Now To You Tour eliminated over 18,392 single-use plastic bottles with water refill stations and reusables, supported 35 local farms with the purchase of locally grown and organic produce, sourced over 10,054 gallons of sustainable biodiesel and offset an estimated 2,462,600 pounds of CO2 through green touring and fan participation. Through Johnson’s All At Once campaign, the tour supported over 150 community groups focusing on plastic free initiatives, sustainable local food systems, and other hands-on environmental projects.
For more information visit: www.jackjohnsonmusic.com/greening and www.allatonce.org
Now in their 14th year of doing business with In Color, Santa Barbara fine art publishing company, Greg Young Publishing, is continuing strong growth in online fine art and licensing sales. In the last half-dozen years since it has been under the control and direction of In Color, gregyoungpublishing.com has undergone it's fourth major revision and upgrade, bringing this store into the forefront of ecommerce solutions.
Last year, we added the option to buy framed artwork, and we cut our timeframe from order to ship down by two days. As a result of these changes, and through better site organization, a more user-friendly customer experience and better SEO, the store saw a year-over-year increase in sales of 40%.
Greg Young Publishing partners with In Color through both managed hosting, and drop-ship, fine art printing services. "This is a great win-win situation," says In Color principal, Art Fisher. "We have a finely honed machine that simply works in every aspect; we've set expectations high, but we deliver a great product, and our customers tell us they're very happy with the end product." The store has a few active resellers, and soon we will also set up an affiliate marking program.
If you're looking for vintage travel art, vintage aviation photography, or early American/California impressionist artwork, I strongly suggest that you check out gregyoungpublishing.com.
UPDATE: This website and store is now closed. Gregyoungpublishing.com has changed significantly in scope and nature and is now the project of a different company. For other interesting vintage art, check out In Color's http://vintageart.store.
In Color has published a second coffee table book to compliment our 2013 publication about Santa Barbara's annual Old Spanish Days - Fiesta celebration. This book has the same measurements and page count as Fiesta, and will be ready for purchase in June, 2015.
Featuring the photography and design of In Color principal, A. Arthur Fisher, this book incorporates 13 years of Summer Solstice Celebration photography, and it includes chapters about each aspect of the event: float building, pre-parade preparations, the widely-cherished parade and the events at Alameda Park. The book's text is written by Santa Barbara native, Jenna Tico, and the foreword was provided by the Summer Solstice Celebration organization. Combined with Fiesta, this pair make a complete set of the two largest annual, summer celebrations in the county.
Long-time client Ground Zero Software has expanded their reach of medical tracking and analysis software again. First targeting physicians and clinicians of AIDS patients, GZS later expanded into the Hemaphilia market. Now, they've branched out to include the Spina bifida market, as well, with their new company, SB-Global.
In all three cases, In Color has been there for GZS to develop their online presence. Along with In Color associate, John Hollis, we are happy to announce the go-live of spinabifidaehr.com. Mr. Hollis worked as the project manager and copywriter on this project, as he did with the other two GZS sites. He has worked with In Color on successful projects dating back to 1999.
TheArlingtonTheatre.com is pretty much our flagship website here at In Color. This site garners well over 300k page-views per year, and it is adorned with a litany of beautiful photography from In Color principal, A. Arthur Fisher.
This website is also an example of a project whereby it's banner advertising pays for the project development and management. Although it is truly a labor of love for In Color to run, the benefits definitely outweigh the costs. That is why we are proud to announce a complete visual overhaul for this great destination.
The site now hosts some of the latest and greatest in bells and whistles, and it chugs along on a super speedy website, providing a feature-rich experience for users whether they are on desktops, laptops, tablets or mobile phones. If you haven't visited the site recently, please check it out, especially the reviews section.
Together with our affiliate, Terrain Consulting, In Color has taken our latest developed website, ERGCalifornia.com, live. This website is a public relations project designed to exemplify the benefits that a well-run energy company contributes to the local society and economy.
Terrain Consulting is a public affairs company in Santa Barbara, specializing in building relationships between its clients and the social community. In the construction of this website, Terrain provided client relations services, project management and copy writing skills, while In Color produced the photography, graphic design and programming.
This website utilizes the latest HTML5-compliant, Responsive Width design, allowing for a single layout, together with appropriate programming, to re-purpose itself for a multitude of different screen widths. This concept is important for today's websites, as a single layout template serves for screen-widths from a large computer display, to a small-width tablet display, to a single column smart phone display.
The site also utilizes a dynamic multimedia slider on the home page.
Check it out at http://ergcalifornia.com
Now in our thirteenth year of working with Greg Young Publishing, we have gone live with the third major version of GregYoungPublishing.com.
The new website has gotten a complete makeover, now utilizing a responsive layout. Responsive web design allows a website to be viewed at multiple widths, optimized for virtually any device. Drag the corner of the browser window and change widths, and you will see the objects re-arrange themselves to fit the window size without requiring horizontal scroll-bars. Additionally, when viewed on a tablet or smart phone, certain elements are hidden or swapped out for versions optimized for the particular device (i.e. the menu or logo).
In addition to a new, responsive layout, the new GYP website utilizes a more current design style, opting for simple, elegant features, rather than the passé, three dimensional look of yesteryear. The store area has now been made the premiere section of the website, the shopping experience improved in simplicity. There's also a easy-to-navigate, single-page checkout.
The enhanced security certificate adds an extra level of shopper confidence. Note that while the Licensing section now includes the updated look and feel, this section is still not truly responsive in design. We hope to complete that process soon.
In Color is happy to announce the arrival of our first big coffee table book. Although we've worked on books more substantial than Fiesta, The Celebration of Old Spanish Days, this book represents the first major book published exclusively by In Color.
The book features photography and design by In Color principal, A. Arthur Fisher, and it represents 11 years of hard work.
If you are located in the Santa Barbara area, you can find the book at most local bookstores. You can also check it out online at a website we also developed exclusively for the book, celebratefiesta.com.
In Color is happy to announce the "go live" of a very classy and modern website for friend and client, Nils Larsen. Mr. Larsen is a contractor and builder based in Santa Barbara, but he does big projects all over the country.
Mr. Larsen's website, larsenfinehomes.com, features an animated slider on the home page, which is a little more dynamic than the typical slide show. These images were all taken by Mr. Larsen, but they were color-corrected and optimized by In Color.
Additionally, there's a portfolio page which links to Mr. Larsen's most interesting projects. Each project has it's own image gallery of photography supplied by the client. The copy was all written by long-time In Color affiliate, John Hollis, who has teamed with us on many different past projects.
To compliment the recent success of our crowd-funding project——in order to help pay for the printing costs of A. Arthur Fisher's new coffee table book, Fiesta——we have quietly gone live with a new website to promote the book.
The website, CelebrateFiesta.com follows in the footsteps of the recent go-live of HemaGlobal.com by utilizing HTML5 coding. You can see the results by visiting the site, then by scaling your browser's window. You will notice that the entire site layout will change dynamically, to fill the window without crowding. Graphics and modules will re-arrange to use whatever space is allocated. Likewise, the site will auto-configure for the size of tablets or smartphones, whether they are oriented horizontally or vertically.
CelebrateFiesta.com is currently a simple website, but eventually it will grow in scope.
On the heels of In Color's design of a logo for Ground Zero Software's product, HemaGlobal, is the go-live of the new website also designed for this product.
"HemaGlobal.com goes live as our favorite new website," says In Color principal, Art Fisher. "We have made the switch to HTML5, and this new website is a great example of that transition. We also made great use of premium photography in this website, and coupled with the HemaGlobal logo we designed, we're really happy with the results!"
Please check out the new website when you get a chance.
In Color has completed design of a new logo for long-time client Ground Zero Software, Inc. This logo is for their new company/product, called HemaGlobal, which is an Electronic Health Records (EHR) patient registry solution for Hemophilia and bleeding disorders.
Although HemaGlobal is used in medical facilities thorough the world, the product is Euro-centric, which is why the globe used in the logo is also centered around Europe. Ground Zero Software, Inc. principal, Dan Davis, is very happy with his new logo, and the website In Color is building for HemaGlobal should be ready to go live soon. Keep an eye out for a corresponding update.
Unfortunatley, the funding for my big coffee table book, Fiesta, fell through. So, I decided to take the project to the community for "crowd-funding."
I was orignially buiding out the funding project on Kickstarter.com, but I quickly discovered that they were not going to allow the flexibility I needed to work this project. The main deal-breaker was their rule preventing benefit to a non-profit, but there was also a rule preventing "bulk" sales of more than ten items in a pledge package.
I quickly found IndieGoGo.com to be a fine substitute and ported the entire site over. Now, here we are. Just a day and a half into the funing project, and I've already hit over 16% of the $20,000 goal. In reality, I'd really like to raise $30,000 to print enough books to make the project not just fasible but also viable.
Please visit http://celebratefiesta.com to learn more and to make a pledge. You'll get an amazing book in return!
In Color has completed an upgrade to thearlingtontheatre.com. This heavily-trafficed website was running an older CMS platform, and we deemed it ready for a state-of-the-art upgrade. Originally built in 2006, this is the second major upgrade this site has undergone.
With its new platform comes some new plans, too. Over the next several months, we will be creating a mobile version to address the growing number of mobile users. This version will be formatted specifically for smaller devices and displays, while delivering important content along with our sponsor's advertisements, in a user-friendly way. We also plan on adding a subscription and notification system, so users can receive information and update alerts as we get them. We have received several requests for this feature over the last couple years.
Along with the upgrade, we decided to switch to a more modern theme. The new look is a big "edgy" while it still utilizes the basic layout struture we honed over many years of optimization. So the new site has the best of both worlds. If you frequent The Arlington Theatre, we hope you'll like the new resource.
Today, In Color has officially gone live with our new web portal, designed specifically for Outrigger Canoe paddlers. Liliu.co is named after the biggest long-distance canoe race in the world. Lili'u is the nickname paddler's give to the race's namesake, the Queen Lili'uokalani Canoe Race.
The Lili'u takes place annually in Kailua-Kona, Hawaii, during the Labor Day weekend. In Color has been working long and hard to get the site up and running before this year's race. We will be in Hawaii for the next couple weeks, shooting new race photos and promoting the website.
Please see the previous news post for more information about the custom logo designed for this project.