Today, In Color has officially gone live with our new web portal, designed specifically for Outrigger Canoe paddlers. Liliu.co is named after the biggest long-distance canoe race in the world. Lili'u is the nickname paddler's give to the race's namesake, the Queen Lili'uokalani Canoe Race.
The Lili'u takes place annually in Kailua-Kona, Hawaii, during the Labor Day weekend. In Color has been working long and hard to get the site up and running before this year's race. We will be in Hawaii for the next couple weeks, shooting new race photos and promoting the website.
Please see the previous news post for more information about the custom logo designed for this project.