In Color has completed an upgrade to thearlingtontheatre.com. This heavily-trafficed website was running an older CMS platform, and we deemed it ready for a state-of-the-art upgrade. Originally built in 2006, this is the second major upgrade this site has undergone.
With its new platform comes some new plans, too. Over the next several months, we will be creating a mobile version to address the growing number of mobile users. This version will be formatted specifically for smaller devices and displays, while delivering important content along with our sponsor's advertisements, in a user-friendly way. We also plan on adding a subscription and notification system, so users can receive information and update alerts as we get them. We have received several requests for this feature over the last couple years.
Along with the upgrade, we decided to switch to a more modern theme. The new look is a big "edgy" while it still utilizes the basic layout struture we honed over many years of optimization. So the new site has the best of both worlds. If you frequent The Arlington Theatre, we hope you'll like the new resource.
In Color has designed a logo for an upcoming web portal for outrigger canoe paddlers. The website will be called Liliu.co.
The name is derrived from the world's largest long distance canoe race, called, The Queen Lili'uokalani Canoe Race. This anual race takes place in Kailua-Kona on the Big Island of Hawaii, and it was named after the queen, daughter of King Kamehameha, the first king of the Hawaiian Islands.
Paddlers refer to this race by its nickname, Lili'u. The logo was designed by In Color principal, Art Fisher. It consists of five canoe paddles, arranged in a manner to depict a plumeria, a flower commonly used in Hawaiian leis, and one that is seen widespread througout the Hawaiian Islands.
In Color is currently producing garments, hats and stickers with the logo. They will be for sale on Liliu.co.