GregYoungPublishing.com Gets Top to Bottom Makeover
In Color is pleased to announce the "Go Live" of GregYoungPublishing.com.
Greg Young Publishing is a internationally reputed publisher and licensor of top-quality fine art. As a client of ours for nine years, In Color was excited to take Mr. Young's website from a basic online catalog to a multi-faceted web presence.
The new site is built on a state-of-the art Content Management System (CMS), integrated with a Shopping Cart and Content Construction Kit (CCK). The CMS hosts the basic structure and Shopping Cart system. There is a feature-rich online store which currently accepts credit cards via Authorize.net. Soon we'll add PayPal checkout to accept bank transfers in addition to the standard fare of credit cards. The integrated CCK hosts the online catalog of fine art for licensing.
While all sections of the site are easily editable from the front end by Mr. Young and his staff, the CCK's catalog is exceptionally suited for this purpose.
Over the coming weeks, we will be adding several additional artists to the store. Also, we'll be adding a "light box" feature to the licensing section to allow potential licensees to collect images suitable for their projects and submit the group for pricing in one easy step.
The Licensing Request form collects user-entered data securely into a database, where it is utilized by the publisher.
An extensive Search Engine Optimization campaign will begin in a few weeks after the store and licensing catalog are more completely populated.