Now in their 14th year of doing business with In Color, Santa Barbara fine art publishing company, Greg Young Publishing, is continuing strong growth in online fine art and licensing sales. In the last half-dozen years since it has been under the control and direction of In Color, gregyoungpublishing.com has undergone it's fourth major revision and upgrade, bringing this store into the forefront of ecommerce solutions.
Last year, we added the option to buy framed artwork, and we cut our timeframe from order to ship down by two days. As a result of these changes, and through better site organization, a more user-friendly customer experience and better SEO, the store saw a year-over-year increase in sales of 40%.
Greg Young Publishing partners with In Color through both managed hosting, and drop-ship, fine art printing services. "This is a great win-win situation," says In Color principal, Art Fisher. "We have a finely honed machine that simply works in every aspect; we've set expectations high, but we deliver a great product, and our customers tell us they're very happy with the end product." The store has a few active resellers, and soon we will also set up an affiliate marking program.
If you're looking for vintage travel art, vintage aviation photography, or early American/California impressionist artwork, I strongly suggest that you check out gregyoungpublishing.com.
UPDATE: This website and store is now closed. Gregyoungpublishing.com has changed significantly in scope and nature and is now the project of a different company. For other interesting vintage art, check out In Color's http://vintageart.store.
Long-time client Ground Zero Software has expanded their reach of medical tracking and analysis software again. First targeting physicians and clinicians of AIDS patients, GZS later expanded into the Hemaphilia market. Now, they've branched out to include the Spina bifida market, as well, with their new company, SB-Global.
In all three cases, In Color has been there for GZS to develop their online presence. Along with In Color associate, John Hollis, we are happy to announce the go-live of spinabifidaehr.com. Mr. Hollis worked as the project manager and copywriter on this project, as he did with the other two GZS sites. He has worked with In Color on successful projects dating back to 1999.
TheArlingtonTheatre.com is pretty much our flagship website here at In Color. This site garners well over 300k page-views per year, and it is adorned with a litany of beautiful photography from In Color principal, A. Arthur Fisher.
This website is also an example of a project whereby it's banner advertising pays for the project development and management. Although it is truly a labor of love for In Color to run, the benefits definitely outweigh the costs. That is why we are proud to announce a complete visual overhaul for this great destination.
The site now hosts some of the latest and greatest in bells and whistles, and it chugs along on a super speedy website, providing a feature-rich experience for users whether they are on desktops, laptops, tablets or mobile phones. If you haven't visited the site recently, please check it out, especially the reviews section.
Together with our affiliate, Terrain Consulting, In Color has taken our latest developed website, ERGCalifornia.com, live. This website is a public relations project designed to exemplify the benefits that a well-run energy company contributes to the local society and economy.
Terrain Consulting is a public affairs company in Santa Barbara, specializing in building relationships between its clients and the social community. In the construction of this website, Terrain provided client relations services, project management and copy writing skills, while In Color produced the photography, graphic design and programming.
This website utilizes the latest HTML5-compliant, Responsive Width design, allowing for a single layout, together with appropriate programming, to re-purpose itself for a multitude of different screen widths. This concept is important for today's websites, as a single layout template serves for screen-widths from a large computer display, to a small-width tablet display, to a single column smart phone display.
The site also utilizes a dynamic multimedia slider on the home page.
Check it out at http://ergcalifornia.com
Now in our thirteenth year of working with Greg Young Publishing, we have gone live with the third major version of GregYoungPublishing.com.
The new website has gotten a complete makeover, now utilizing a responsive layout. Responsive web design allows a website to be viewed at multiple widths, optimized for virtually any device. Drag the corner of the browser window and change widths, and you will see the objects re-arrange themselves to fit the window size without requiring horizontal scroll-bars. Additionally, when viewed on a tablet or smart phone, certain elements are hidden or swapped out for versions optimized for the particular device (i.e. the menu or logo).
In addition to a new, responsive layout, the new GYP website utilizes a more current design style, opting for simple, elegant features, rather than the passé, three dimensional look of yesteryear. The store area has now been made the premiere section of the website, the shopping experience improved in simplicity. There's also a easy-to-navigate, single-page checkout.
The enhanced security certificate adds an extra level of shopper confidence. Note that while the Licensing section now includes the updated look and feel, this section is still not truly responsive in design. We hope to complete that process soon.
In Color is happy to announce the "go live" of a very classy and modern website for friend and client, Nils Larsen. Mr. Larsen is a contractor and builder based in Santa Barbara, but he does big projects all over the country.
Mr. Larsen's website, larsenfinehomes.com, features an animated slider on the home page, which is a little more dynamic than the typical slide show. These images were all taken by Mr. Larsen, but they were color-corrected and optimized by In Color.
Additionally, there's a portfolio page which links to Mr. Larsen's most interesting projects. Each project has it's own image gallery of photography supplied by the client. The copy was all written by long-time In Color affiliate, John Hollis, who has teamed with us on many different past projects.
To compliment the recent success of our crowd-funding project——in order to help pay for the printing costs of A. Arthur Fisher's new coffee table book, Fiesta——we have quietly gone live with a new website to promote the book.
The website, CelebrateFiesta.com follows in the footsteps of the recent go-live of HemaGlobal.com by utilizing HTML5 coding. You can see the results by visiting the site, then by scaling your browser's window. You will notice that the entire site layout will change dynamically, to fill the window without crowding. Graphics and modules will re-arrange to use whatever space is allocated. Likewise, the site will auto-configure for the size of tablets or smartphones, whether they are oriented horizontally or vertically.
CelebrateFiesta.com is currently a simple website, but eventually it will grow in scope.
On the heels of In Color's design of a logo for Ground Zero Software's product, HemaGlobal, is the go-live of the new website also designed for this product.
"HemaGlobal.com goes live as our favorite new website," says In Color principal, Art Fisher. "We have made the switch to HTML5, and this new website is a great example of that transition. We also made great use of premium photography in this website, and coupled with the HemaGlobal logo we designed, we're really happy with the results!"
Please check out the new website when you get a chance.
Together through their subsidiary, In Color Digital Communities, Tom Widroe and Art Fisher received the UCSB Recreational Sports' Pioneer Award for 2012.
Rec Sports has recognized Mr. Widroe and Mr. Fisher for their contribution as pioneers in creating GauchosPlay.com, a website portal for users and faculty of their department. Together with department head, Paul Lee and a team of avid student employees, in 2008 In Color built and deployed a massive website for their benefit.
Since then, the site has undergone major revisions, and with several "student webmaster" teams spanning four years, the site has grown to become a indispensable resource for the Rec Sports department. GauchosPlay.com hosts over a thousand different pages of valuable content, including forms, schedules, rules, facility pages, and contact information for dozens of Sport Club, Intramural Sports and Adventure Club departments. It's truly an enterprise-class website.
There to present the award, inducting Mr. Widroe and Mr. Fisher into the Rec Sports Hall of Fame, were student web masters, Rochelle Farnum, John Batikian and Zak Weinberg.