Creative

In today's wired world, graphic designs live on the Internet.Our programmers breathe and dream about their code. Optimizing our creations to work intelligently saves you time and money during the inevitable website updates. It's unavoidable that your information will change, so changeability is not an afterthought when we design.

Through our sister company, A. Arthur Fisher Photography, In Color can add some serious bang to your project. Since our design services are coupled with in-house expertise, along with creative professional photography, we offer a level of project control which translates into cost-efficient productivity.

Design for print is what In Color has been doing longest. Since 1990 when we acquired our first Canon digital press and Iris Graphics printer, In Color has been making creative designs specifically for print. Just a couple years later, we purchased a Scitex imagesetter, with which we made hundreds of color separations monthly for international publications. Creating graphic designs that separate and print correctly requires an understanding of ink limits, trapping, bleeds, dot gain, builds, knockouts and overprints.

In 2004, In Color changed our programming focus toward dynamic websites, powered by Content Management Systems (CMS). Since that time we have published several dozen such sites, some very high profile. Two of our sites, TheArtlingtonTheatre.com and GoletaSanitary.org, achieve substantial daily traffic. Together, these websites compose hundreds of individual pages.

In Color understands the subtleties needed to produce a corporate identity. Sometimes we need to walk a tightrope between upper management and public relations, to keep everyone in a large organization happy. Sometimes we need to take the bull by the horns and push through your favorite design to meet a deadline. In either case, you need a design team without an ego, who can move quickly to address the changes on your schedule. In Color fits in here.