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Summer Solstice Book

Design for Print

16 February 2014

Print design is what In Color has been doing the longest. Since 1990, when we acquired our first Canon digital press and Iris Graphics printer, In Color has been making creative designs for print. Two years later, we purchased a Scitex imagesetter, with which we made hundreds of color separations monthly for international publications. 

Creating graphic designs that separate and print correctly requires understanding ink limits, trapping, bleeds, dot gain, builds, knockouts, and overprints. 

In Color can produce your graphic designs from start to finish, or we are happy to work directly with your in-house designers. We'll assist with the technicalities so that they can focus on creativity.

Plenty of creative artists can make a design that looks great on their display, but it may still need help to print as intended. Most of our customers favor our no-drama talent with seasoned production experience. We ensure that designs work the first time on-press with no costly surprises. Our extensive print experience includes lithography, serigraphy, and inkjet (giclee).