We’re excited to announce the launch of 100xLife.com, the new website for Rob Dayton—the second site In Color® has developed for his ventures.
This project was championed by long-time collaborator Robert Teneyck, who worked closely with us to shape a digital presence that stands apart. Teneyck, whose expertise in PR and corporate branding has guided many successful campaigns, envisioned a platform that would draw visitors into Mr. Dayton’s unique approach to spiritual guidance—with authenticity at the forefront.
“The experience had to be captivating, and I think we accomplished that,” said In Color principal, Art Fisher, referencing the site’s homepage, which was carefully designed to communicate that 100xLife is more than just a polished pitch. It’s a sincere invitation into a shared spiritual journey.
To support the site’s purpose, we integrated a few strategic elements:
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A timed internal popup to highlight the urgency of upcoming course dates
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A seamless podcast integration to support the curriculum
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A thoughtful user experience that aligns with the deeper values behind the work
Because the site’s scope was relatively modest, we were able to move quickly, launching on an accelerated timeline to meet the needs of both Mr. Dayton and his clients.
Learn more about 100xLife.com on our website, or visit the site directly at 100xLife.com.
